1. KEY TERMS

1.1 In this Privacy Policy:

• “we”, “us”, “our”, or “Abie Grace” means Abie Grace, a a company registered in England and Wales.

• “you”, “your”, or “customer” means any individual who visits our website or interacts with us.

• “personal information” means information about you or other individuals you provide to us, which identifies you or those individuals.

• References to our “Website” mean the website at www.abiegrace.com and any other websites or mobile applications operated by us.

2. INTRODUCTION

2.1 This Privacy Policy sets out the basis on which we collect and use personal information when you:

• Visit our Website;

• Correspond with us via email, live chat, social media, or text message;

• Submit reviews regarding our products; and/or

• Sign up for newsletters, offers, or competitions.

2.2 This Privacy Policy explains:

• Who is responsible for your personal information;

• The personal information we collect;

• How we use it;

• Who we may share it with; and

• Your rights regarding your personal information.

2.3 You have the right to object to certain uses of your personal information. A summary of your rights and how to exercise them is provided in Sections 13–14.

3. CHILDREN'S PRIVACY

3.1 Our Website is not intended for anyone under 16, and we do not knowingly collect personal information from children under this age.

3.2 If you believe a child under 16 has provided personal information, please contact us at privacy@abiegrace.com. We will take appropriate action, including deleting such information.

4. THIRD-PARTY LINKS

4.1 Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Please review the privacy policies of any third-party sites you visit.

5. RESPONSIBLE PARTIES

5.1 Abie Grace is the data controller for personal information collected via our Website or services.

5.2 Independent retailers, distributors, or partners operating under the Abie Grace brand collect and process personal information according to their own policies and are not covered by this Privacy Policy.

6. PERSONAL INFORMATION WE COLLECT

6.1 We collect personal information you provide or we gather during your interactions with us, including:

Types of Personal InformationExamples

Contact InformationName, address, email, phone numberAccount DetailsLogin credentials, order history, payment informationProfile & PreferencesGender, birthdate, preferences, purchase historyMarketingNewsletter subscriptions, opt-ins, marketing preferencesOtherSurveys, competition entries, location data, technical data (IP address, browser type, etc.)

6.2 We may also receive personal information from:

• Third parties who purchase products on your behalf;

• Analytics providers;

• Other companies with which Abie Grace collaborates.

7. HOW WE USE PERSONAL INFORMATION

7.1 We use your personal information for purposes such as:

• Communicating with you;

• Fulfilling contracts and orders;

• Personalizing product recommendations;

• Sending marketing communications (with consent where required);

• Administering competitions or loyalty programs;

• Managing complaints or feedback;

• Protecting our business and complying with legal obligations.

7.2 Our legal bases for processing include consent, contractual necessity, legal obligations, legitimate interests, and, where applicable, explicit consent for sensitive information.

8. SHARING PERSONAL INFORMATION

8.1 We may share your information with:

• Service providers assisting with IT, marketing, delivery, or security;

• Professional advisors (lawyers, auditors, accountants);

• Business partners or third parties in relation to mergers, acquisitions, or legal obligations.

8.2 For a complete list of third-party recipients, please contact privacy@abiegrace.com.

9. RETENTION

9.1 We retain personal information only as long as necessary for the purposes outlined, considering legal, tax, accounting, and business requirements.

10. DATA SECURITY

10.1 We implement appropriate technical and organizational measures to protect your personal information.

10.2 In case of a data breach, we will notify you and regulators as required by law.

11. COOKIES

11.1 We use cookies to enhance your experience. You can manage cookie settings in your browser, but some parts of the Website may not function if cookies are disabled. See our Cookie Policy for details.

12. YOUR RIGHTS

12.1 You have the following rights:

• Access, correct, or erase your personal information;

• Restrict processing or object to certain uses;

• Data portability;

• Withdraw consent;

• Lodge a complaint with your local data protection authority.

For assistance, contact our DPO at privacy@abiegrace.com.

13. QUERIES

13.1 Questions about this Privacy Policy or your personal information should be sent to privacy@abiegrace.com.

13.2 Keep your personal information up to date by notifying us of any changes.

14. UPDATES TO THIS POLICY

14.1 We review and update this Privacy Policy regularly. Updates will be posted on this page, with notice where appropriate.

Last updated: January 2026

Privacy Policy